New Relic’s app monitoring services grow with expanded event histories, geographic analytics, and support for MongoDB

New Relic released new features for its enterprise application monitoring tools yesterday that make deriving insights from application behaviors more like a business analytics system.

With New Relic’s Software Analytics Cloud, behavioral data could be harvested from apps, then stored and processed for reporting from a cloud-based service. Reports could also be generated by way of NRQL, a SQL-like query language. But New Relic is expanding its arsenal by emulating conventional business analytics suites and adding app-development spin.

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Take geographic data, for instance. Data harvested from apps can be collated and explored by geolocation — “country, state, city, or ZIP code,” according to New Relic — so that specific behaviors of the analyzed program can be improved depending on regional behaviors. (Example: Would it help to reorganize the UI for regions where right-to-left text is the standard?)

There’s also a visual explorer that drills into data without needing to know any query language. It’s similar to the functionality of other BI tools: Tableau has its own interactive data visualization system; contender Qlik offers a similar drag-and-drop data explorer; and Salesforce has its Lightning UI.

Other changes are keep New Relic current with recent trends, such as support for MongoDB and new APIs intended to be used by devops teams.

New Relic wants to offer features that can’t be matched either by the commercial competition or by open source solutions in terms of speed and scale. Now the company is trying to add the ease-of-discovery and quickest-path-to-insight options found in more conventional line-of-business BI tools, as apps become a major monetization method for businesses.

That said, New Relic is also keeping an eye on further monetizing the service. By default, customers can peruse up to eight days of data from a given application’s history, instead of only one. If a customer needs a longer history, that’s a cost-plus item.